Product Managers in SaaS (Ghent)

Are you a product manager in a SaaS company and are you eager to learn from your peers in an atmosphere of cooperation built on trust? In this new learning programme we bring together product managers from different SaaS companies in Flanders to exchange knowledge and experiences among each other with the goal to grow together.

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Why this programme

Our program is designed to help you develop your skills, expand your knowledge, and grow as a product manager at a SaaS company. By joining our cohort, you will have the opportunity to learn from others, share your own experiences, and connect with a community of like-minded professionals.

Join us and take your product management career to the next level!

Session format

In each session, we will have a small group of product managers who will share their business challenges and successes, and who will benefit from the collective wisdom and experience of their peers. Per session we focus on one topic (discover our proposal below).

Case studies & testimonials

As a participant, you will have the chance to present a specific case and/or a testimony. You will receive feedback and advice from the expert and your peers.

Keynote by experts

Additionally, each session will feature an expert speaker who will provide valuable insights and advice on the latest trends and best practices in SaaS product management. You will have the opportunity to ask questions and discuss your own challenges with the speaker, and learn from their experience and expertise.

Topics

Kick-off session: The role of the Product Manager in the SaaS industry

This session revolves around you. Your core responsibilities, key competencies and biggest challenges in your role as a SaaS product manager. The aim of this session is to get to know each other and to define the main topics you want to learn more about from each other and experts.

Next sessions:

1. Product roadmap planning and prioritization

This session will cover the process of creating and managing a product roadmap, including how to prioritize features and initiatives based on business goals and customer needs.

2. Drive customer acquisition and retention

This session will discuss the importance of alignment and collaboration between product and sales/marketing teams and will provide tips and strategies for driving customer acquisition and retention through product-led growth.

3. Gathering and analyzing customer feedback

This session will explore how to collect and analyze customer feedback, and how to use it to inform product decisions and drive product development.

4. Product-Led Growth for SaaS products

This session will cover the principles and strategies of product-led growth and will provide tips and best practices for using product-centric approaches to drive customer acquisition and retention.

Other topics we suggest: tooling for SaaS product managers, managing the product development process, measuring and reporting on the performance of SaaS products, collaborating with sales and marketing teams to drive customer acquisition and retention,..

Finale: Informal activity

Our programme partner

Bjorn Vuylsteker is a computer science engineer specializing in artificial intelligence and co-founder of WeGroup, a Belgian InsurTech startup. It was here that he developed an interest in and passion for Product, which is why he moved from a CTO to a CPO role when the company switched from the startup to the scaleup phase. Bjorn is also a frequent speaker at international conferences, giving keynotes on insurance innovation and implementing machine learning in insurance business models.