EYnovation™ Bootcamp: Digital Marketing like a PRO - with Clo Willaerts
Prepare. Run. Optimize. These are three crucial stages when setting up your digital marketing strategy. Clo Willaerts, the author of the book Digital Marketing like a PRO, will work with you to create and execute your digital marketing plan! The three stages will be carefully woven into a three-day bootcamp, which is scheduled on Tuesday, June 11, Monday, June 17 and Wednesday, June 26, giving you enough time in between days to start building your plan and come with pointed questions to the next days of the workshop.
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Whether you're new to marketing or a long-time professional seeking to boost your skills, this bootcamp is suitable for everyone who wishes to gain new perspectives on strategy, planning, tactics, content, and analytics.
We live in a digital age! Digitalize your marketing skills now and don’t miss out.
Get a free copy of her book if you register before June 1st!
PROGRAM
Prepare: Strategy & Planning
Tuesday, June 11 - 8u30-17u30 - lunch included
In order to execute a great digital strategy, you first need one! In a preparation phase, it is meaningful to think about the market, your organization, the business strategy, and budget allocation. On this first day of the bootcamp, you will diligently map out trends, buyer personas, business models, your stakeholders, users, core values, etc. You will determine your strategy and concentrate on SWOT-analysis, Product-Marketing Fit, Empathy Mapping, Market Research, Product Innovation, numbers in digital marketing technologies, etc.
The venue will be filled with post-its and canvasses!
Run: Customer Journey & Digital (Content) Marketing Strategy and Tactics
Monday, June 17 - 8u30-17u30 - lunch included
Once you have defined your strategy, you need to execute on it with the best tools and tactics. This will be the brunt of day 2, where you will focus on the journey of your customer(s) in your specific industry. By the end of the day, you’ll have an overview of the customer experience, you’ll have learned a lot about conversion and you’ll be able to prioritize specific touchpoints.
Clo will fine-tune with you which digital content works with your customer. She will tackle social media channels and talk about the importance of storytelling.
You’ll be all set up for your next campaign and/or content plan.
Optimize: Measuring Success
Wednesday, June 26 - 8u30-17u30 - lunch included
In order to know the success of your digital marketing strategy, you need to be able to measure its results. On this third day of the bootcamp, it is time to look at the metrics, analytics, dashboard, and objectives. Clo will talk about the optimization of conversions, the optimization on search engines and on mobile. Moreover, you will see how you can growth hack your business!
Wait, what is growth hacking? What does this all mean? What is the difference between all these terms? You will find out on this last day!
About Clo Willaerts
Clo Willaerts is a marketing professional with over 30,000 Twitter followers and extensive experience in internet business. A new media virtuoso, she never tires of teaching and learning about digital technology and the impact it has on our daily lives.
She has worked for Belgacom, Sanoma Media, and Degroof Petercam and is now Program Manager Digital Business for Karel de Grote-Hogeschool. CHECK OUT THIS VIDEO
About Digital Marketing like a PRO
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media, and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?
Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information, and examples to help you succeed, it is free of fluff and noise so you can get to work quickly.
The handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
***PLACES ARE LIMITED***
Conditions to registration
- Flemish VAT Number
- Be a startup or scaleup
See you there!
thefactory.works/start-ups-scale-ups
PS: For more information feel free to contact the EYnovation team