Bootcamp: Growth Marketing
In this bootcamp, you will get a full immersion into growth hacking and marketing to boost your business to the next level.
Dit event is afgelopen
Your ticket gives you access to the following Program:
Session 1: Introduction To Growth Marketing
A group session for all selected EYnovation startups about the following topics:
- Introduction To Growth Marketing
- Negative Thinking: Be Your Worst Customer Framework Theory
- Negative Thinking: Be Your Worst Customer Framework Exercise
- GrowForce Growth Marketing Canvas Theory
- GrowForce Growth Marketing Canvas Exercise
- Wrap-up and delegate campaign tasks to be prepared by EYnovation startups for the individual workshops
Session 2: Individual Workshops - Private Appointments on 28th March 2019
Each start-up will get a personal 2 hour workshop to help combine campaigns and make a detailed plan for execution that is specific to them. Startups have to execute that plan in the following 4 weeks.
Session 3: Individual Campaign Analysis & Review - Private Appointments on 23rd April 2019
After the 4 weeks, we will have another personal workshop for one hour with every startup to analyze, review and restructure their campaigns.
What to expect as an outcome of this bootcamp?
A Growth Marketing Strategy Action Plan: This action plan contains tailor-made growth marketing best-practices and detailed plan that can be directly implemented by the EYnovation startups.
Lower CAC: Integrating sales automation and continuously tweaking outreach to new segments will reduce the cost per generated lead/trial dramatically, resulting in a lower total customer acquisition cost.
Low-cost scaling to new markets and products: Growth marketing prepares for serious, but low-cost scaling. The "lead generation engine" will be ready to cover for your ambition to conquer new markets and to testdrive new products or services, without the heavy investment in extra sales resources. Just feed your "lead generation engine" with quality data and tailor-made value propositions. Invest in sales people when your capacity to follow-up on the generated leads is fully used.
Branding by professional personalization: Prospects not directly converted will still welcome and appreciate being contacted, because of the professional and personalized approach. Setting up sequences will create momentum, build brand awareness and generate incremental website traffic for EYnovation startups.
More and faster feedback loops: Because of the methodology we will implement, EYnovation startups will get faster and more feedback from cold contacts on the value of it's products/services; even negative replies are of important value for further product development and/or tweaking sequences.
***PLACES ARE LIMITED TO 10 STARTUPS***
Conditions to registration
- Flemish VAT Number
- Be a startup or scaleup